Service marketing Essay Example | Topics and Well Written Essays - 3000 words

Service marketing - Essay Example One-third of revenues is from advertising, one-third from companies distributing products through gift packs, and one-third from sales of consumer information. Spin-off publication â€Å"One Step Ahead† is likewise successful. The firm upgraded by changing its name to CD Marketing Services, while maintaining â€Å"Circular Distributions† for the existing door-to-door distribution. Under CD Marketing , Lifestyle Marketing brand concentrated on the sale of marketing information, and invested heavily in new technological capacity; ?400,000 of investment reaped additional ?33 million in sales and ?2.4 million in profits. Two new publications are Emma’s Diary Pre-School Guide and Married Life†¦The Small Print, which both attracted higher than average response rate and additional revenue through advertising and sample packs. More importantly, the new publications aimed to collect new data and build a database about its consumers. CD publications enjoyed a high res ponse rate. Services offered by Lifecycle Marketing were availed of most especially by financial services and home shopping businesses. These services include: Segmented lists of consumers that organizations can rent for one-off use Licenses by which other organizations may incorporate CD’s data in their own databases Inclusion by client-companies of specific questions in its publications; the data generated shall be for the contracting client’s exclusive use Later, the firm embarked on systematically supplying information to companies as a regular activity. In the meantime, the traditional fmcg business was still strong, and the company is ways by which it can be improved. New clients were attracted by the door-to-door service include Internet Service Providers which distributed free CD ROMS to targeted households. The Analysis for New Service Development strategy During its early days, Circular Distributors distributed generic products in a homogeneous market, for tr ial purposes that, it was hoped, would encourage future purchases. The company eventually developed the B2B consumer information service by which data it has gathered from its consumers are organized, packaged and sold to companies. Somewhere in between the company has been able to successfully create four publications, the latter two of which are used to gather data from consumers who are constantly expanding due to lifestyle changes. All three types of services – door-to-door distribution, publications, and information databasing and sales – are growing significantly, but while information sales is highly competitive because of the number of players already established in the industry, door-to-door distribution and publications have a huge following but few competitors. These three classes of services shall be analysed in the following discussion. Marketing Analysis Size – The market size for the door-to-door delivery service is substantial, but due to the phy sical nature of the service reliance on manpower limits the extent of the service and the geographical scope is limited. Publications would have a wider reach, as far as GPs (for obstetrics and paediatrics), vicars (for weddings), registrars (for births) and similar channels of survey questionnaire

Personal development plan Statement Example | Topics and Well Written Essays - 750 words

Development plan - Personal Statement Example Having been into Loughborough expanded my interests and knowledge better. I came to realize that Business Management requires me to be well-rounded. Having numerical skills is an advantage, but there are other traits required of me such as a good market sense, excellent inter personal skills, people skills and management. Along the way, I felt the drive to improve in each area. Most of my subjects became the driving force for me to be always one step ahead of my curriculum. I also took pains in improving my communication skills and became involved in activities that helped me become a good speaker and enabled me to improve my public relations skills. My one year internship in PricewaterhouseCoopers, Hong Kong, gave me the opportunity to put my skills and knowledge into practice, as I became involved in customer management while I assisted in providing accounting and business advice to clients. Being in the workplace challenged me not to make mistakes. Accuracy is one of the goals I h ad to achieve, being in a situation that allowed me to influence the clients’ business decisions. For one year, I was able to see Business Management on a personal note, seeing firsthand the challenges that businessmen face. Figures, when transformed into useful data, can make or break a business. From then, I had a much clearer vision of what I want to do after pursuing my bachelor’s degree in Business Management. I see myself employed in a Multi National company, rising from the ranks in the span of ten years, most probably specializing in Marketing and Financial Management. My short-term goal includes immediately getting into a post graduate degree in Business Management after my graduation. Pursuing higher studies will translate into obtaining better qualifications so I can land a good job in any of my dream companies. A Masters Degree will also enhance my skills, provide me more opportunities to hone academic skills and hopefully, apply them in a real business set ting. I plan to do this by getting an entry level job in the middle of pursuing my Masters Degree. I firmly believe that one can only fully understand the concepts learned in school by putting them into practical use. Having a real job will allow me to do this. To succeed in post graduate school will prove to be a challenging feat to me, but I see no reason why I would fail. Academically speaking, I have sufficient knowledge and experience for me to understand the ropes of this course. My quantitative skills and immense interest in Business will definitely get me across my goals. I also recognize my personal skills that would help me get through graduate school. I am a results oriented person who always has a set of goals, short term and long term, to accomplish. I set my own pace basing on the goals that I have set. I am motivated, self driven, who always strive for excellence in the things I do. I am highly inquisitive, always wanting to go deeper into my interests. Moreover, I co nsider myself to have above average leadership skills. I have the ability to encourage a group of people towards achieving goals. Further to this, I have special interest in the culture and the arts, which was brought forth by the fact that I have travelled in various countries and immersed into difference cultures. I can adapt well in any